EF

Eli Fishbakh

Building automation systems that connect platforms into seamless workflows

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Projects

01

Booking Automation Pipeline

End-to-end automated booking system for a kids science party business

Replaced a fully manual booking process with an automated pipeline. Customers fill a web form, the business owner gets an instant approval request on WhatsApp, and upon approval the customer receives a personalized digital invitation and confirmation — completely hands-free.

How It All Connects

📝
Custom Booking Form
Tailored per client — collects event details, preferences, venue info
🎨
Image Generation
HTML5 Canvas renders a personalized digital invitation on submit
⚙️
Automation Engine
Orchestrates data flow, stores order, triggers approval
💬
WhatsApp Approval Flow
Business owner receives order summary — approves or rejects with one tap
📨
Customer Delivery
Invitation image + smart confirmation with conditional notices
📈
CRM Pipeline
Record moves through stages automatically based on order status

Challenges Solved

  • Cross-platform data relay — messaging platform custom fields can't reliably pass data to external systems, so I used a Make.com Data Store as a message bus between scenarios
  • Subscriber identity mismatch — API-created subscribers get different IDs than organically-created ones, requiring creative workarounds for flow targeting and greeting suppression
  • Dynamic confirmation content — inline conditional expressions adapt the customer message based on venue conditions (water access, electricity, etc.)
  • Serverless pricing API — Cloudflare Workers + KV storage for a dynamic admin pricing panel with zero backend infrastructure
Cloudflare Pages Workers / KV / R2 Make.com WhatsApp API HTML5 Canvas JavaScript CRM Integration
02

Employee Birthday Notification System

Automated birthday greetings for 2,000+ employees & partners at Ramat Gan City Hall

The city hall needed a way to send personalized birthday greetings to their entire workforce — but the employee data is sensitive, the budget was zero, and the staff managing it are non-technical. I chose the stack that fit the constraints: their existing Microsoft 365 infrastructure, no external services, no developer access to personal data.

2,000+
Employees & Partners
$0
Added Cost
0
Developer Data Access

How It All Connects

📊
Excel Employee Lists
Managed by authorized staff — names, dates, roles, departments, seniority
⚙️
Power Automate Scheduler
Daily scan matches today's date against birthday records
🎯
Role-Aware Message Logic
Greeting style adapts to department, role, and seniority level
📧
Email Delivery
Personalized greeting sent via Outlook
👤
Self-Service Admin
Secretary manages all data independently

Why This Stack

  • Security first — municipal employee data (names, dates, departments) can't leave the org's environment. No external APIs, no third-party services, no cloud functions outside M365
  • Zero added cost — everything runs on existing M365 licenses the city already pays for. Power Automate, Excel, Outlook — no new subscriptions
  • Non-technical handoff — the secretary who manages the lists has no technical background. I designed the Excel tables for simplicity, wrote onboarding guides, and walked her through the process
  • Zero-access architecture — I built the infrastructure without ever seeing the employee data. I was deliberately blocked from list access, and I designed it that way
🔒 Privacy by design — I chose to be blocked from seeing employee data. The system was architected so the developer never needs access to personal information. All list management is handled exclusively by authorized municipal staff.
Power Automate Microsoft 365 Excel Outlook Privacy by Design Zero-Trust Development

About

I build automation systems tailored to each client's real constraints — whether that means prioritizing security, minimizing cost, maximizing speed, or keeping things simple for non-technical users. The right stack depends on the problem, not on what's trendy.

I work across platforms: serverless backends on Cloudflare, iPaaS orchestration with Make.com and Power Automate, WhatsApp bots, CRM integrations, and Microsoft 365 workflows. Every project starts with understanding what the client actually needs — then I pick the tools that fit.